Extended Google Analytics measuremet.

E-commerce in GTM

Released: 12 / 21 / 2012
In early October Google launched a service Tag Manager. Among other things it can be used to manage the Google Analytics tracking code - thanks to this you can completely separate the all tracking code from the application. It saves a lot of time once you change or completly remove your tracking code - like the with transition to Universal Analytics. GTM offers 3 basic tags: Pageview - tag for tracker configuration and tracking pageview, Event - tag for event tracking, Trans...
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Error tracking by GA

Released: 12 / 01 / 2012
Technical errors are a serious problem in usability of web pages. If they appear in order process or in other key locations of your site, they can deprive you of substantial part of your budget. You can get an overview of how much pageviews results in an error - thanks to Google Analytics. Based on these data you can trace and eliminate these errors. How to track errors It is necessary to you or your web provider modify an error page templates as a "Error 404: Page not found", "Error 500: I...
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How to use a custom variables

Released: 11 / 11 / 2012
We bring today some tips how you can use custom variables on your site. How to work with variables will not be discussed here, you can find all needed informations in custom vars documentation. Unique visitor ID Is you store unique ID for each visitor, you can watch a particular user across all visits. You can track how many times came before a conversion and what content he or she saw. This is particularly crucial if your site generates only a few high-value conversion. You can use a r...
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Remove e-commerce transactions from Google Analytics

Released: 05 / 03 / 2012
An e-commerce module enables tracking of business. Thanks to this you know which traffic source brings the best cusommers, which pages has the biggest impact to conversions or which products are "top sellers". Data in e-commerce are not accurate. Some users has disabled javascript in their browsers, some leave a webpage before all scripts are executed and request to Google Analytics server is sent. E-commerce has one additional distortion - cancelled transactions. W...
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GA debug: Chrome browser plugin

Released: 03 / 12 / 2012
Google released a plugin for Chrome - GA debug. If makes configuration of Google Analytics much easier. Plugin logs all GA request data into browser console. You can download GA debug on the Google Chrome webstore. After you install a plugin, the icon of the graph will be presented in the browsers right upper corner. Using of plugin For enabling of plugin you must click the graph icon, sign "ON" will appears after. Configuration is applied only for curre...
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